The Dublin IP and R&D Summit is just around the corner, and we’re gearing up for it with our second newsletter highlighting the latest across this evolving landscape. From Big Macs to the AI Act, this is your monthly catch-up on European IP.
Big Mac vs. Supermac: Big Corporate’s Loss in EU
McDonald's recently lost a legal battle to maintain its "Big Mac" trademark beyond its iconic hamburgers in the EU. The EU General Court ruled in favour of the Irish chain Supermac's, concluding that McDonald's had not demonstrated genuine use of the trademark for other products or services. This ruling supports Supermac's claim that the trademark was hindering its expansion in Europe.
Supermac's managing director celebrated the decision as a victory for small businesses against powerful global entities.
The Power of a Robust IP Strategy: Insights from Fáilte Ireland
Fáilte Ireland’s recent report on the economic impact of the Wild Atlantic Way underscores the critical importance of a dedicated IP strategy. By securing European trademark registration for the Wild Atlantic Way brand before its 2014 launch, Fáilte Ireland protected its brand and maximised tourism revenue, which now exceeds €3 billion annually. This proactive approach serves as a powerful example for Irish businesses to conduct IP audits, secure necessary protections, and create robust IP strategies to ensure sustainable growth and brand integrity.
The AI Act is in Motion!
The European Commission has unveiled the AI Act, a groundbreaking piece of legislation designed to regulate Artificial Intelligence using a risk-based approach. This Act imposes varying obligations based on the level of risk AI poses in different scenarios, setting it apart from the broader GDPR. Although the Act will fully take effect on August 2, 2026, the Commission has initiated the AI Pact, a voluntary program encouraging AI providers to adhere to the AI Act's key requirements ahead of time.
Key Highlights:
Risk-Based Regulation: The AI Act classifies AI systems by risk levels and sets corresponding obligations.
Comprehensive Scope: The Act covers all AI impacting the EU market, regardless of the provider’s origin.
Targeted Initiatives: Unlike the GDPR, the AI Act zeroes in on specific AI use cases and associated risks.
Support for Innovation: The Act includes measures like AI regulatory sandboxes to promote safe AI development and deployment.
Stay Ahead in IP and Brand Management
The Dublin IP and R&D Summit aims to enhance attendees' knowledge and understanding of the latest technologies, laws, and opportunities in this evolving landscape. Join us to connect with industry leaders, gain actionable insights, and stay ahead in IP and brand management.
Find tickets, more information, and the full agenda (now spanning over two days!) on our website: https://www.dublinipsummit.com/
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